Buy Lithuania 2026 is an international tourism trade event aimed at introducing travel professionals to the unique tourist products, services, and experiences that Lithuania has to offer – with a special focus on showcasing the country’s MICE and Spa opportunities.

During the event, international travel professionals will connect with business partners from the Lithuanian inbound tourism market to co-create new travel experiences and business opportunities.

What makes Buy Lithuania 2026 truly special is the unique opportunity to achieve three goals in one trip: take part in the Buy Lithuania workshop, attend the International Tourism Forum, and join an inspiring discovery tour of Lithuania – all within the framework of the ADVENTUR fair.

Participants who opt for the full program including the pre-tour will start their journey by experiencing vibrant, modern, open, and co-creating Vilnius. Afterwards, they can tailor their experience by choosing between two thematic routes:

• Lithuania's main cities – to explore Lithuania’s MICE potential more deeply, or
• Birštonas and Druskininkai – to discover the country’s leading Spa and Wellness opportunities.

We look forward to welcoming you in Vilnius!

Venue: Lithuanian Exhibition and Congress Centre LITEXPO
Date: January 26-31, 2026
Workshop: January 30, 2026